Black Friday Signs & Banners
Quick answer: For Black Friday (Nov. 27, 2026) and Small Business Saturday (Nov. 28), a small shop needs one big storefront banner (from $33.99), yard signs at the road (from $17.99), a window cling with the offer, and bag-stuffer postcards to bring shoppers back (from $14.99). Order the week before Thanksgiving week.
The big-box stores have been running "Black Friday" deals since roughly Labor Day. You can't outspend them. But you can out-local them — and Small Business Saturday exists precisely so your neighbors remember you're there.
The trick is making sure people driving past at 35 mph actually notice. That's a signage job. Here's the kit we'd build for any Main Street shop, boutique, salon, or restaurant.
When are Black Friday and Small Business Saturday in 2026?
- Thanksgiving: Thursday, Nov. 26
- Black Friday: Friday, Nov. 27
- Small Business Saturday: Saturday, Nov. 28
- Cyber Monday: Monday, Nov. 30
Your signs should be up by Wednesday the 25th, so shoppers see them while they're planning — not just when they're already parking.
What signs does a small business need for Black Friday?
| Piece | Starting Price | Job It Does |
|---|---|---|
| Vinyl banner | $33.99 | The headline on your building — seen from the road |
| Yard signs | $17.99 | Roadside and parking-lot arrows: "SALE → THIS WAY" |
| Event / easel sign | $29.99 | At the door: today's deals, hours, free gift wrap |
| Window static cling | Priced by size | The offer on the glass — peels off clean, reuse next year |
| Bag-stuffer postcards | $14.99 (25) | A "come back in January" coupon in every bag |
| Flyers | $10.99 (25) | Neighboring businesses, community boards, church bulletins |
Prices shown are the smallest size and quantity; every product page calculates your exact total as you choose. Not sure which banner material or size to get? Our Vinyl Banners 101 guide sorts it out.
What should a Black Friday sign say?
Less than your marketing brain wants. A driver gives your banner about two seconds.
- One offer, huge. "25% OFF STOREWIDE" beats a list of five deals every time.
- A reason to come today. "SAT. ONLY," "FIRST 50 GET A FREE GIFT," "OPEN 7 AM."
- Six or seven words, max on anything meant to be read from the road.
- Big letters. A good rule: about 1 inch of letter height for every 10 feet of viewing distance. Readable from 100 feet means 10-inch letters.
- High contrast. Black on yellow, white on red, white on black. Skip the trendy blush-on-cream — it vanishes in November light.
How do you turn Black Friday shoppers into regulars?
The sale gets them in once. The bag stuffer gets them back. Drop a postcard in every bag with a January offer and an expiration date — "Bring this back by Jan. 31 for 15% off" — and you've turned holiday traffic into slow-season sales. Add a QR code to your email list or Google review page while you're at it. Making the design yourself in Canva? Our guide on uploading Canva and AI files that print sharp keeps it from coming out fuzzy.
When should you order Black Friday signs?
The safe move is ordering the week of Nov. 16 so everything's in hand before Thanksgiving week. Already later than that? Call before you panic-buy elsewhere — we'll tell you straight what's possible. And design your signs to skip the date where you can ("HOLIDAY SALE" instead of "BLACK FRIDAY 2026") so the same banner works again next year.
Art already made? Upload it here, or browse custom banners and outdoor yard signs.
Frequently asked questions
When is Small Business Saturday in 2026?
Small Business Saturday is Saturday, November 28, 2026, the day after Black Friday on November 27 and two days after Thanksgiving on November 26.
What signs do I need for a Black Friday sale?
Most small shops need a large storefront banner, yard signs pointing to the entrance, a sign at the door with the day's deals, and the offer on the window. Bag-stuffer postcards help bring shoppers back later.
How much does a custom sale banner cost?
At Go Print Plus, vinyl banners start at $33.99 and yard signs at $17.99. The product page shows the exact price for your size and quantity.
How big should the letters be on a sale banner?
Use about 1 inch of letter height for every 10 feet of viewing distance. Text meant to be read from 100 feet away should be about 10 inches tall.
When should I order Black Friday signs?
Order the week of November 16 so signs are in hand before Thanksgiving week. If you are later than that, call the shop to confirm what's possible before ordering.
Can I reuse my Black Friday banner next year?
Yes, if you leave the year off. Wording like Holiday Sale or Small Business Saturday works every year, and vinyl banners hold up for many seasons when rolled and stored dry.
Shop local, print local. Tell us your offer and your storefront, and we'll help you build the sign kit that fits your budget. Go Print Plus, Carrollton, GA — a small business ourselves since 2009, and three-time Times-Georgian Readers' Choice winner for Best Print Shop (2024, 2025, and 2026). Get in touch.